.Manly Bands is actually a direct-to-consumer seller of guys's rings. The provider released in 2016 after John Ruggiero, the founder with his wife Michelle, couldn't locate an ideal wedding celebration band.This is actually Ruggiero's second appearance on the podcast. In April 2021, we talked about the firm's beginning, one-of-a-kind band materials, and extra. Since then, Manly Bands has obtained its manufacturer. The making of rings from, claim, Jack Daniel's bourbon barrels or even Fender guitar strands generates convincing online video, points out Ruggiero, best for storytelling on social networking sites and also somewhere else.The whole audio of our conversation is embedded below. The transcript is actually revised for duration as well as clarity.Eric Bandholz: Give us a run-through of what you perform.John Ruggiero: My wife, Michelle, and I started an on the web ring company referred to as Manly Bands in 2016 to handle a concern of wedding event bands for guys. Our company were actually simply wed. I possess big fingers as well as could not locate a band that I just liked that was certainly not overpriced. My possibilities were getting coming from a brochure or having something personalized.I ended up buying coming from a site. The band arrived in a standard mailer, with no carton or customer support. It was actually a terrible experience by today's ecommerce specifications.Our experts acquired wed, moved to Fla, as well as needed to have a work. Our experts informed our own selves, "Our team are actually both business people. Why don't our team generate our own organization?" Our experts covered the kinds of problems our company would certainly viewed and exactly how to resolve them. My band expertise appeared, as well as our team chose to make an effort to address it for other fellas.Our target when our team began was to pay rent. Our team believed making a couple many thousand bucks a month coming from this would be actually excellent. We considered it a way of living organization, certainly not high-growth. It was actually only Michelle and also me in our garage designing rings as well as delivering all of them out to customers. Our team had appealed one thing. Our notification resonated with leads.Michelle as well as I make a superb staff. I develop tips, and she is actually the implementer. A bunch of our excellence visits her creative mind. She labels the rings and also develops characters. She links the rings to clients. Describing a ring entirely as "eight-millimeter dark" really did not suffice.Our experts created bands from distinct products, such as Jack Daniel's gun barrels or even exclusive steels. Your business removed. Since then, our company've developed dramatically. Our company currently have over 55 individuals in the Manly Bands household. Regarding fifty percent of those are actually band artisans that function in our just recently obtained production shop in Utah.Bandholz: When did you obtain a maker?Ruggiero: Concerning a year as well as a fifty percent ago. Our experts had actually been their consumer for a long times, so we knew all of them well. Many of their service was wholesale, which didn't interest us-- heading to mom-and-pop jewelry experts. They maintained their retail customers and trademark name. Our team obtained a number of their resources as well as delivered over staff members.Causing a manufacturing staff has been one of the greatest points our team've done. It's been actually extraordinary to walk out there certainly as well as see all of them create bands out of Fender guitar cords or metallic from an M1 Abrams container.Bandholz: Just how carries out internal production influence advertising and marketing?Ruggiero: It's been large. Taking a video camera to the other side of the workplace and also recording the crew utilizing lathes to cut the metal rods or bourbon gun barrels right into bands creates awesome video recording. Our experts possess our electronic camera crew out there all the time. We make use of that video footage on our social media and in our ads as well as e-newsletters. We attempt to advertise that due to the fact that the majority of firms in the guys's ring area don't produce. They lose ship or even purchase from overseas and after that deliver it out. Yet our team want it to last a life-time and be actually something individuals can easily take honor in.Our experts have actually possessed a ton of excellence along with our military heritage selection, where we resource one-of-a-kind army materials. We have the M1 Garand rifle supply, the wood part, coming from World War I. Seeing our group put that in the lathe and also reduced a piece out for a band is interesting.Our marketing for those bands speak about the history, the soldiers, where the tool was utilized, and factors like that. My partner and also I studied filmmaking in college. Our experts utilize our skills to enlighten as well as narrate. For instance, I just recently acquired an email from a client who shared that his grandfather used to drive M1 containers. The consumer skilled among those bands to his gramps, and also they possessed rather a psychological swap. It behaves to help customers get in touch with their past and also develop something significant.Bandholz: Where can people buy a band from you?Ruggiero: ManlyBands.com. Our team possess pictures on Instagram, too. I'm on Twitter and LinkedIn.